Experience Researcher, Interface Snob,
Breakfast Taco Addict.

Product Loyalty App

Project Description

The El Salvador branch of Pepsi requested a loyalty card and app. The app was for for small businesses, the card for their customers. The proposed app would also integrate with the producer’s invoicing system and had an administrative portal.

My Contribution

I prepared Spanish-language surveys, interview questions for contextual inquiries, generated wireframes and personas (in English and Spanish). I spent a week in and around San Salvador conducting contextual inquiries, interviewing small business owners and their customers.

I analyzed the data I collected and I presented my research findings, proposed solutions, wireframes and personas to the soft drink producer executives in El Salvador. We then collaborated on both the personas and the wireframes until we reached a consensus.

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I used this survey to help start
conversations with merchants
about their understanding of
loyalty programs, rewards,
and technology use.

Merchant Survey Sample
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Cielo is one of the four
personas I created from the
research. She represents
customers who frequent the
tiendas I visited.

Customer Persona
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This wireframe shows the
merchant's profile, points,
redeemable rewards,
and allows her to add
customers or scan their
loyalty cards.

Merchant Profile
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This wireframe series comes from the
flow for when a product scan fails
and the merchant has to enter in
a product manually.

Interaction Flow

 

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