The goal of this project was to understand what features college students would want and how they might use a peer-to-peer mobile payment app.
I conducted several focus groups to understand the spending habits of college students at St. Edward’s. These two-hour focus groups showed us these students’ common beliefs and attitudes toward mobile payments and that a peer-to-peer mobile payment app wouldn’t have much relevance for them.
However, we did learn that an app students could use for paying sellers on Craigslist, other students selling textbooks or hosting fundraisers would be of interest to them.
When I presented my research analysis to the project stakeholders, I recommended these apps over the original idea for this particular market. I created a video summary of the focus group highlights, wireframed a few potential screens for these apps, and created a user journey map to illustrate my approach to solving the users’ needs.
One of the two personas I created The user journey map shows what The app shows the nearest Craigslist
as a result of three 2-hour focus
groups studying college students'
a user might need from the app at
several points during her/his day.
User Journey Map
seller's name, location, and sale item.
It also shows which sellers have been
verified as legitimate sellers.
Craigslist App Home
One of the two personas I created
The user journey map shows what
The app shows the nearest Craigslist